The course was established in the year 1994 keeping in mind the than Advertising industry requirement of trained personnel. The aim was a completely job-oriented option for he student in specialized fields. It was a unique course, no other educational institute was conducting such program in Advertising and communication field in India at that time. The course curriculum was designed with inputs from industry experts from national and local levels. Workshops, seminars, and guest lectures by the eminent personalities from advertising and corporate world support the classroom teaching.Keeping in view the increasing manpower requirements of the advertising industry, D.A. University started 2 Yrs Master's Programme in Advertising and Public Relations Management in 1994. The Programme is only one of its kind providing a Master's degree in this field. We aspire to prepare a cadre of outstanding 'communication' professionals with broad based knowledge and critical interpersonal skills necessary to meet the challenges of the corporate society.
How it is beneficial for a student who is going to opt for the course?
The course is unique blend of academic and practical know-how. It is designed to accelerate learning amongst students and provide valuable experiences for the challenges of managing strategic changes in today?s dynamic environment. The student is transformed into real professional. The main motto is to inculcate entrepreneurship in diversified areas like Advertising, Public Relations, Media, Direct Marketing, Event Management etc. with creativity, imagination and perseverance.